Who Are You?

Be True To Who You Are placard with bokeh backgroundDoes the song by The Who start playing in your head? It did for me. But it’s a serious question. Are you showing up as you – or someone else? Fact is if you are trying to be someone other then who you really are at your core, things won’t truly flow.

I recently pondered that question. Who am I? How do I show up? What do I want to experience in life? Who am I meant to serve? What is holding me back?

Let me introduce you to the REAL Cathy Alessandra: I am a mother of three kids in their 20’s, an entrepreneur of 20+ years and a California girl who loves the ocean and anything that sparkles! I love playing the piano and dancing (not at the same time), playing the car radio loudly and singing along, traveling, entertaining in my home and hanging out with friends. I wear my heart on my sleeve and I am passionate and purpose-driven.  My values are faith, family, freedom and making a difference! What do I want to experience? Joy, love, fulfillment… and a bucket list a mile long! What holds me back? When I allow myself to get into that place of fear and doubt – same as many of you.

My personal mission is to inspire and motivate 1000’s of women to create and live their YES I CAN life! I’ve been there.  I’ve walked in the trenches of heartache and sorrow, I’ve celebrated the joy of transformation and transition. It’s a DAILY task to move forward, through our fear and doubt, every single day. And it’s my mission to support others to do the same – to live their best  life, one YES at a time!

So – who are you? How do you show up? Is it aligned with who you really are – deep down within? I encourage you to ask yourself the same questions and write out your personal description and mission statement. Then ask yourself, is this how I’m showing up? If it is, congrats. If not, it’s time for a shift!

If you are ready to work “on” you and creating your best life in all areas, I hope you will consider joining me at The Yes I Can Experience. It can be life-changing for those ready to live their YES!

Quit Chasing the Squirrel

Portrait Of Eurasian Red Squirrel.sciurus VulgarisWhen the weather is nice, I love to sit outside for my morning “routine” of reading inspiration, quiet meditation and prayer. But something kept interrupting my quiet time today. The neighbor dog and the squirrel.

As I sat quietly, I heard a big ruckus. The small dog next door was chasing the squirrel back up the fence and onto the telephone pole. The dog would growl and the squirrel was making a screeching noise back at the dog. This happened a half dozen times, the squirrel taunting the dog and the dog chasing the squirrel, until the neighbor finally let the dog back in the house. (A little game of cat and mouse for sure – every pun intended!) [Read more…]

Do You Dare Greatly?

Empty sunset grand soccer arena in lights“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” Theodore Roosevelt

That is an excerpt from a speech given by Theodore Roosevelt, our 26th President. Wise words. And a good reminder at a time when everyone seems to be a “critic”. [Read more…]

Colored Pencils and Crayons

multicolored crayons closeupThere are two times of the year that seem like a “new” beginning. New Year’s is one of course, and back to school season is the other.

As a child, back to school season meant new colored pencils and a box of crayons. It meant a new backpack, a new binder and a new lunch box. It meant a fresh start, a new beginning, with new friends, experiences and opportunities. If you have kids, I’m sure you’ve seen it through their eyes too…. the excitement and anticipation and maybe even the anxiety of the first day of school! [Read more…]

It’s Different

wll-ladiesI am excited to share with you that I will be attending The DIFFERENT© Conference! What is that? Read on….

As you know, I am very selective about the conferences and events I attend as they have to be in alignment with my values, both personally and professionally.

Women’s Leadership LIVE was founded by Linda McMahon, Debbie Saviano and Stacey Schieffelin  – and these ladies are passionate about doing things DIFFERENTLY. They want to provide an experience that will provide you with ACCESS to industry experts who share a passion for championing women. [Read more…]

Never Waste a Day

Dreams In A Glass JarMy woulda, coulda, shoulda questions came up again this morning. I was  reading a book that talked about living your best life, not waiting for the “perfect” moment, and being really present in everything that you do. “Never waste a day” was his comment. And that got me thinking!

Do you know how many days are left for you to make an impact? How about how many weeks to accomplish and do what you want to do? While we never know what tomorrow will actually bring, the average life-span for a woman is to live until age 81. Well, I’m 51. So that, by statistics, leaves me 30 years – and hopefully more! That is 1560 weeks. Or 10,950 days. I don’t know about you, but that doesn’t seem like very long!!! So what do we do? [Read more…]

Make it a Strategic YES – and an abundant NO!

yes or noIt’s been said over and over again to me, “You are the YES girl, and I need to say no.” Then the inevitable question follows – “So how do I say no?”  And I explain over and over again, “I say YES strategically with passion and purpose – and a firm NO, abundantly AND with certainty.

How can I do that? Or better yet, how can you?

Over the last few years, I’ve had to become very clear on what my YES is. I’ve done this by getting clear on my values, my purpose and who I’m meant to be. It’s not an overnight process either – it takes silence and solitude, it takes a support systems and it takes peeling back layers. [Read more…]

Are You In Integrity?

ACC_PRINTI’m so excited. I received my “official” coaching credential today from the International Coach Federation. You say – “so what”, “big deal”, “yippee for you”. Well, yes…. for me, it is a big deal and YIPPEEE was definitely a reaction – and here is why!

I have been an entrepreneur for over 20 years. I started my first business in 1995 and recently sold it. I started my second business in 2009 and my third in 2011. And in December of 2015, I sold those businesses and started my 4th! During the last 6 years or so, I have been going through my own discernment and transformation – and my 4th business, life coaching with an emphasis on living your YES – is based on the tools I used to personally walk the talk. [Read more…]

Today, Receive

Many of us find it challenging to receive. Women hesitate to ask for help, we brush aside a compliment and we don’t take it in. But what are we doing to ourselves – and doing to the person who is sharing their gratitude?

How many times have you been in a situation where someone is praising you, or thanking you, or giving you a compliment, and you say “oh, it was nothing, no big deal”. I had someone tell me they were being humble by not accepting the compliment, but is that really being humble? I think not. Is it uncomfortable? Maybe. But most of the time, when someone is paying you a compliment it becomes a bigger deal as you say no big deal and they say yes it is and it goes on and on as they try to convince you. [Read more…]

It’s a Sign

Do you pay attention to the signs? Yes, the stop sign, the yield, the “do not enter”… but do you pay attention to the other more subtle signs in your life?

This past weekend, I was at the celebration of my daughter’s college graduation. There were many signs… from the speeches to the cards she received. But there was one that stood out. While leaving Old Sacramento, after leaving all the family (including my two daughters) and headed to the airport, I was feeling a little blue. On the fence, right by the entrance to the freeway as I was feeling a bit lost, a sign caught my eye. It was tied to a chain link fence and said “You Are Loved.” [Read more…]